Bing Personalized Search and Bigtable

Personalized Re Re Re Re Search generates individual pages employing a MapReduce over Bigtable. These individual pages are widely used to personalize search that is live.

This generally seems to make sure Bing Personalized Re Re Re Search works because they build high-level pages of individual passions from their previous behavior.

I would personally imagine it really works by determining topic passions (e.g. activities, computer systems) and biasing all search engine results toward those groups. That might be much like the old individualized search in Google Labs (that was centered on Kaltix technology) in which you needed to clearly specify that profile, nevertheless now the profile is created implicitly making use of your search history.

My anxiety about this process is it will not concentrate on what you yourself are doing at this time, what you’re searching for, your overall mission. Alternatively, it really is a bias that is coarse-grained of outcomes toward everything you generally appear to enjoy.

This dilemma is even even even even worse in the event that pages aren’t updated in realtime. This tidbit through the Bigtable paper recommends that the pages are produced in a offline build, meaning that the pages probably cannot adjust straight away to alterations in behavior. (mais…)